Benefits of guest posting on a blog

 

  1. Build natural links to your online properties: Google continues to consider inbound links (backlinks) as a measure of quality. In short, you make more websites link to your products and talk about your value or that of your products or services.
  2. Increase traffic to your website: This manifests itself as your ranking increases on Google's results pages (SERPs). The increase in traffic is also due to readers clicking on the links of the blogs you write as a guest on the recommendation of their owner.
  3. Increase your brand awareness: and your reputation as a specialist in certain products or services, as experts publish references and testimonials for the benefit of your brand. 
  4. Create collaborative networks in your sector: The process creates associations and allies in your industry. It is an opportunity to learn from new ideas, exchange knowledge and grow as a business.
  5. Capture potential customers: 90% of consumers say that online reviews influence their purchasing decisions. Guest blogger testimonials and recommendations lead to conversions.

How to find blogs to generate natural links

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