SEO off Page Strategies
In SEO, everything is based on the user experience. In turn, that experience depends on providing the information you are looking for and doing it in a way that search engines can identify. This is how search engines provide relevant information to users.
As search engines understand users' intentions better and better, they can deliver more personalized and detailed results that more precisely address each request. The content of your website should provide a solution to the problem of users, either with a long article or a simple answer. In the latest HubSpot Research survey, 64% of marketers globally said they actively invest in SEO. While we'd all like that number to be even higher, search engine optimization is becoming a priority across industries.
The fundamentals of SEO haven't evolved much over the years, but the problems we need to solve change all the time. Before, we had to create content to meet the needs of the audience and also those of the search algorithms (which were rarely aligned). Now, with Google's major advances in natural language processing (co the BERT update), you can focus on what the user really wants and stop thinking so much about algorithms. In general, they look for the same thing.
Below we include some areas where we want to improve our organic search visibility this year. Dare yourself to adjust your SEO strategy and start outperforming the competition.
Keep improving your technical SEO foundation
Pay particular attention to the technical infrastructure of your site, as it is key to providing an exceptional user experience and laying the foundation for your SEO activities. This includes aspects such as accessibility, speed, information architecture and general functionality of the site, as well as other types of content, such as structured data or internal links, which ensure that Google displays better search results on your behalf. According to HubSpot Research, page speed and mobile optimization are the most widely used SEO tactics.
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