Search Engine Optimization 2021

 

What's the first thing you do when you need new ideas for marketing strategies and campaigns? What happens when you decide it's time to change the way you store your books? What do you do if you notice that a tire on your car has broken down?

In any of the three cases, you probably go to Google, and you are not the only one. 

Today, most of the people who come across a problem, challenge, or difficult decision to make, consult it on Google. For this reason, and although it sounds unkind, if your company does not have a presence in Google, it will hardly be able to stay long in the industry where it operates.

This guide will discover how to build this presence on Google through different SEO (Search Engine Optimization) tools.

You will learn the basic concepts and strategies to implement them: what is SEO, how it works, and what you must do to position your site in the first results of search engines.

Before starting, it is better that you know that many of the resources available to promote SEO on the internet make this issue quite complex. Many experts use technical jargon that scares novice readers - and they also tend to focus on advanced features without explaining what the use of this or that element implies, beyond theory.

Our guide is not like that, so in the following lines we will explain SEO from the most basic notions and we will show you how to use all the elements that constitute it to consolidate a successful SEO strategy, as well as a way to keep your strategy and your trends thanks to the HubSpot Skill Up podcast.

You can continue reading this article in full or go to the section that interests you the most to directly solve your specific doubts.

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