Learn Digital Marketing in 5 minutes

Traditional marketing continues to exist, but it is not enough to cover the digital market. Social networks are a showcase for exposure, persuasion, and direct contact with the public, they provide valuable information about our target audience, allow us to segment it, create campaigns tailored to our needs and increase sales with a good strategy.

use these tools as part of a business plan aimed at achieving objectives, the specialization in digital marketing was born. Although it may seem similar to traditional marketing, the professional profile in this area is more oriented to consulting, data analysis, and mastery of the operation of the main search engines.

To get an idea of the role of digital marketing, it is enough to do a memory exercise: until the middle of the last decade, to have information about a product or service you had to go directly to ask the supplier, who sold it to you in the best way possible. With the emergence of the Internet, social networks and content marketing, the user has a more active role in the purchase and consumption process. 60% of the sales process takes place before the customer contacts the seller.

Although it sounds like a daunting task, today it is impossible to talk about digital marketing without referring to SEO (Search Engine Optimization), SEM (Serch Engine Marketing), email marketing, and content marketing. Each of these disciplines is a channel to position itself in the market, build an image and expand business opportunities.

What is a Digital Marketing strategy?

A marketing strategy is nothing more than a structured plan to achieve sales objectives. To define it, it is necessary to make a prior analysis of the product or service that you want to offer and the market in which you want to offer; define insight, outline competition, and set business goals. What channels do you want to use? What budget is there to materialize the proposed strategies? What tools best suit our goals? These questions are key to beginning to outline an effective strategy.

What does a person who works in digital marketing do?

An expert in digital marketing must know how a website works and be able to draw up an action plan that allows creating a community around it. There are many branches of digital marketing, which implies different professional profiles that converge in work teams with a common goal.

Differences between digital marketing and traditional marketing

Broadly speaking, the fundamental difference between both modalities is the channel. While traditional marketing is deployed in the media, advertising campaigns, and public space, digital marketing, as its name suggests, relies on digital tools.

A digital marketer must have a complete profile. It is not intended that you be an expert in handling all the available tools, but you should keep up to date with the new updates that come out because this way you stay competitive and the best way to do it is with continuous training.

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