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SEO off Page Strategies

  In SEO, everything is based on the user experience.  In turn, that experience depends on providing the information you are looking for and doing it in a way that search engines can identify.  This is how search engines provide relevant information to users. As search engines understand users' intentions better and better, they can deliver more personalized and detailed results that more precisely address each request.  The content of your website should provide a solution to the problem of users, either with a long article or a simple answer.  In the latest HubSpot Research survey, 64% of marketers globally said they actively invest in SEO.  While we'd all like that number to be even higher, search engine optimization is becoming a priority across industries. The fundamentals of SEO haven't evolved much over the years, but the problems we need to solve change all the time.  Before, we had to create content to meet the needs of the audience and also those of the search alg

Digital marketing strategies

  1) The 5As of marketing Do you remember the famous    4Ps of marketing ?  At Cyberclick we have turned this concept around to reflect that the priority of marketers is no longer to sell but to help users solve their concerns.  In our opinion, these will be   the 5 great marketing concepts   in 2021: Provide  value to the user. Help  the client to solve their problems and needs. Anticipate  the future demands of our target audience. Adapt  to the buyer persona. Automate  marketing. 2) The story doing Brands are no longer just looking to tell stories, but to get users involved and live their own experience. Story doing strategies  start from knowing what we want to tell, what we want to provoke, and what we want to achieve.  A star example would be Red Bull, which already in 2012 managed to put the entire planet on edge with the jump from the stratosphere. 3) The fragmentation of OTT television OTT service   applications  are experiencing a phenomenon similar to that experienced by tel

The Ultimate Guide to Guest Blogging

If until now you have not considered writing for third parties, you may change your mind.  Creating content and then not being published on the blog itself may seem difficult to imagine.  When you see the advantages of the first guest post you have written, you will start writing for third parties on a frequent basis. 1. You improve SEO  : if you are one of those who are obsessed with SEO, you will like this.  When you publish a post they usually allow you to add a link to your own blog.  Since you are usually interested in publishing on blogs that already have authority, this link can be very valuable to improve your positioning in Google. 2. New visits to the blog  : the link that you can include in the blog does not only help you improve SEO.  A direct effect is direct visits to your own website.  Usually there is a peak at the beginning that goes down over time.  There are also cases in which a post is positioned among the first positions in Google and sends more traffic over time

The ultimate guide to Digital Marketing

One last tip:  Be aware of the implications of "no-follow" links.  Make sure your partners in these collaborations are aware of your long-term goals.  Guest blogging reaches its greatest potential in natural link building if those links can be followed by Google bots. There has been a lot of speculation about the decline of guest blogging as a strategy.  However, it continues to flourish and survive changes in SEO.  The reason for this is simple: Guest blogging, when done right, benefits search engines, consumers, and businesses. To use this tactic successfully, you have to start with a content strategy.  The best guests to post on your blog are the ones who care about your reputation.  They will also be eager to learn and build meaningful and long-term collaborations.  Consider your network of contacts with guest authors as an opportunity to validate your services and offers. http://beta.lekhafoods.com/japan/desserts/anmitsu-(japanese-style-sundae).aspx http://cambioclimati

Benefits of guest posting on a blog

  Build natural links to your online properties:  Google continues to consider inbound links (backlinks) as a measure of quality.  In short, you make more websites link to your products and talk about your value or that of your products or services. Increase traffic to your website:  This manifests itself as your ranking increases on Google's results pages (SERPs).  The increase in traffic is also due to readers clicking on the links of the blogs you write as a guest on the recommendation of their owner. Increase your brand awareness:  and your reputation as a specialist in certain products or services, as experts publish references and testimonials for the benefit of your brand.  Create collaborative networks in your sector:  The process creates associations and allies in your industry.  It is an opportunity to learn from new ideas, exchange knowledge and grow as a business. Capture potential customers:  90% of consumers say that online reviews influence their purchasing decisions

How to use guest posts to improve your link building

  Posting as a guest on a blog is a great SEO strategy that works very well and allows you to create natural links to your website.  If implemented correctly, they can improve the ranking of your website in search engines, increase your online visibility, your brand recognition, and the authority of your domain.  This way you will get a higher volume of traffic and conversions on your website.  Building natural links, through guest blog posts by other professionals in your industry, take a long time, but the effort is worth it. Being invited on a blog consists of publishing content on websites that belong to other members of your sector.  It is an act of collaboration between professionals or the media focused on the same activity sector.  Companies invite authors to post on their blogs, both for the benefit of the guest blogger and their web pages.  Guest bloggers create backlinks to their own products, as well as useful and relevant links on the topic their posts are about.  The blog